We've been in your shoes.
That's why we built Forge.
Product, design, and engineering leaders with decades of combined experience at FAANG companies and high-growth startups came together to solve a problem that's been long overdue — and brought it into the new age of AI.
The problem we lived every day
We've collectively spent decades building products at companies like Google, Meta, Amazon, Apple, and a string of startups from pre-seed to acquisition. We've shipped features used by billions. We've run product orgs. We've scaled engineering teams.
And through all of it, one thing never changed: the tooling was broken.
Customer insights lived in spreadsheets. PRDs lived in Google Docs. Roadmaps lived in Jira. Designs lived in Figma. Release tracking lived in Slack threads. Every product team we worked with — from 5-person startups to 500-person orgs — was stitching together the same fragmented stack, losing context at every handoff.
When the AI revolution arrived, we saw the opportunity to finally fix this. Not by bolting a chatbot onto another project management tool — but by reimagining the entire product development workflow from the ground up, with AI as a first-class citizen at every stage.
That's Forge.
Built by people who've shipped at scale
Our team brings together world-class product, design, and engineering talent from the companies that defined modern software.
Engineering
Engineers who've built and scaled systems serving hundreds of millions of users at companies like Google, Meta, Amazon, and fast-moving Series A startups. We know what great tooling looks like because we've suffered through the bad ones.
Product
Product leaders who've owned roadmaps at companies ranging from pre-seed to IPO. We've written thousands of PRDs, prioritized backlogs at 3 AM, and shipped features that moved the needle. Forge is the tool we always wished existed.
Design
Designers who've shaped user experiences at scale — from consumer apps with millions of daily users to enterprise platforms trusted by Fortune 500 teams. We obsess over every pixel so you can focus on the product, not the tool.
What we believe
These aren't just values on a wall. They're the principles that shape every feature, every decision, and every line of code in Forge.
Opinionated by Design
We don't build blank canvases. Forge embeds the best practices we've learned shipping products at scale — so your team starts with structure, not chaos.
AI as a Teammate
AI shouldn't be a gimmick. Every AI feature in Forge is designed to do real work — generating concepts, writing PRDs, drafting release notes — not just autocomplete.
End-to-End Thinking
Most tools solve one piece of the puzzle. We've lived the pain of stitching together Jira, Notion, Figma, and spreadsheets. Forge replaces the entire stack.
Speed Over Process
We believe in moving fast with clarity. Forge gives teams the guardrails to ship quickly without sacrificing quality or losing sight of what customers actually need.
Our mission
To give every product team — from solo founders to enterprise orgs — a single platform that takes them from customer insight to shipped feature, with AI amplifying every step of the journey.
The best products in the world deserve the best tools. We're building that tool.
Ready to build something great?
Join the product teams who've replaced their entire tool stack with Forge. Free to start, no credit card required.
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